By definition, Internet marketing is the provision
and promotion of products and services online. It merges the creative
and technical aspects of marketing – design, development, advertising
and sales. Since the advent of the Internet and search engines, Internet
usage has steadily and rapidly increased since the 90s. The average
number of searches per day has skyrocketed from 9,800 in 1998 to well
over four billion in 2012 . That adds up to over one trillion searches per year on Google alone!
Not only are people performing informational queries, but searches for products and services as well. This means that the majority of people find out about the products and businesses they buy and do business with through the Internet. However, search engine users usually only pay attention to the first page of search results – usually the top few results. Considering that more and more business is conducted online every year, it means that competition for these positions has grown and that they have major value to savvy business owners. It has come to the point where competition in local, national or international markets requires a strong online presence. Gaining and maintaining a position on the first page of SERPs (search engine results pages) influence users to trust the credibility, expertise and reputability of your company.
Internet marketing is made up of several different strategies including SEO (search engine optimization), PPC (pay-per-click), ecommerce, social media optimization, social bookmarking, affiliate marketing and online public relations – just to name a few. Each of these strategies, when implemented effectively, work in tandem to boost website visibility with the ultimate goal of increasing conversions. A conversion is the action you want a visitor to your website to take – a purchase, a phone call, a download, subscription, donation, form completion and so forth. It is whatever action-based goal you have created for your website.
Not only are people performing informational queries, but searches for products and services as well. This means that the majority of people find out about the products and businesses they buy and do business with through the Internet. However, search engine users usually only pay attention to the first page of search results – usually the top few results. Considering that more and more business is conducted online every year, it means that competition for these positions has grown and that they have major value to savvy business owners. It has come to the point where competition in local, national or international markets requires a strong online presence. Gaining and maintaining a position on the first page of SERPs (search engine results pages) influence users to trust the credibility, expertise and reputability of your company.
Internet marketing is made up of several different strategies including SEO (search engine optimization), PPC (pay-per-click), ecommerce, social media optimization, social bookmarking, affiliate marketing and online public relations – just to name a few. Each of these strategies, when implemented effectively, work in tandem to boost website visibility with the ultimate goal of increasing conversions. A conversion is the action you want a visitor to your website to take – a purchase, a phone call, a download, subscription, donation, form completion and so forth. It is whatever action-based goal you have created for your website.
Posted in: Affiliate Marketing,Internet Marketing
